Saturday, 3 March 2018


There's a huge problem in our society when it comes to fashion and waste. In 2016
Sainsburys took a survey which revealed that 235 million items were discarded that year
to make space in wardrobes for the new season, whereas 30 billion garments gather dust
whilst going unworn. It seems absolutely senseless that this environmental problem isn't
at the forefront of our minds when we purchase new outfits.

This mess is built from a vicious circle of fast-fashion and social media stemming from the
demand on people (especially women) to wear the latest trends, in order to create an
image for themselves that keeps inline with that of online influencers and celebrities.  For
a long time now, there has been an obsurd notion that those who live their lives under
public scrutiny must never be an outfit repeater; and now at a time when people are
glued to screens and uploading their online personas daily, everyone is in the public-eye.
Fashion brands advertise their products on the same platforms, pushing sales through
successful and stylish personalities whom we aspire to be alike to. They are constantly
engaging with the public to buy the latest trends, buy more, buy to stay current, buy to
make yourself just as beautiful or successful. It doesn't stop, and it won't stop for as long
as it works and there is a demand for it. The more you buy, the more they will produce.

Way back when, ordinary folk would of bought a garment with the intention of wearing it
to death, expecting for it to last a few years before needing replaced. Nowadays you
would be lucky for a Primark t-shirt to last a few washes before you pop out to substitute
it for yet another cheap buy. It's not only bad for the environment, but it makes no sense
to throw away your money like that. Get clued in on more environmentally conscious
brands, better quality apparel and be mindful about what you are buying.
Trends are a fun way to express yourself, but when something isn't true to your style, you
can be sure that it will end up having a short life-span before an early retirement. Think
about using the 'go away and think about it' rule, and this will only result in you buying
stuff you truly love and will give a shit about in the long run. Stop buying for the sake of
having something new or ultra-trendy for instagram - you're better than that.

There are many benefits that come from gutting out your wardrobe and recycling, such as;
-you get a fresh recollection of all of the items you currently own and you find golden oldies.
-you create oppertunity for others to refresh their own wardrobes without contributing
to damaging demands in fast-fashion production. If you don't love it, someone else will.
-you will find that getting dressed is easier minimal wardrobe made up of items you love.

Out with the new and in with the old as you embrace your already existing wardrobe.
Time to take a step back and realise that having the newest thing in the market is really
immaterial to our worth, and rewearing clothes should be the norm. You have a curated
collection of get-ups which already say something about your personality and style. Gone
are the days of holding onto items you have only worn once or twice; start loving your
belongings and give them a new lease of life by styling lesser loved items again.
Despite personally owning a small wardrobe, I too have fallen victim to forgetting about
some lesser worn pieces, and sometimes need a kick up the butt to reach for them rather
than my purse, but it's very rewarding and important to exercise mindfulness with your belongings.

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